10, February 2012
Mobile optimisation – the next big thing for website development…
Web technology is developing faster than ever. This can be a bit daunting, as more and more gadgets become ‘essential’ parts of our everyday lives, from smartphones and iPads to laptops and mp3s, but as people’s habits continue to change, so too must businesses’ methods to engage with them.
This is particularly the case with a business’ website. To create a successful website, ensuring that it is accessible to a full range of audiences and age groups is incredibly important. This means accounting for the different platforms that people use to access the internet, including handheld devices and smartphones.
In September 2009, just 0.02% of all UK web traffic originated from a mobile device, and in 2011, this figure was a staggering 8.09% – a growth of over 4000%!
By October 2011, this figure had risen to 17.5%, and it is continuing to increase rapidly. Currently, 47% of internet users use handheld devices and smartphones to access the internet away from the home or workplace.
For many businesses, mobile and handheld internet devices were not as widespread when their websites were built, which means that access on these devices is limited. This also means that many features used on desktop websites, such as rotating images or drop down menus, may not work on mobile devices.
Google has predicted that by the end of 2013, mobile traffic to websites will exceed desktop traffic, so upgrading your website to allow for mobile optimisation can only be a good thing.
At Bluestorm, we build and upgrade existing websites with mobile optimisation in mind. We design them to have a slightly different layout, ensuring that website content can be accessed clearly and easily and allowing users to make calls or send enquiries instantly. This helps to improve the user’s online experience, regardless of the medium the website is being viewed on.
So although the way people use the internet is changing, your website can too.
Get in touch if you think we can help… 01482 649343 – .(JavaScript must be enabled to view this email address).
For some examples of our mobile-friendly websites, please follow these links via your handset:
www.bluestormdesign.co.uk
www.claudbutler.co.uk
www.hull-college.ac.uk
www.greenpalm.org
www.lincat.co.uk
www.accountants4academies.co.uk
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@falamgir thanks for the compliment Furqan @meehanmedia knew what he wanted, a good brief = good work!