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12, August 2011

Hornsea Freeport and Bluestorm celebrate successful year in partnership

Bluestorm were appointed to help raise the profile of the centre in July 2010, as it was failing to attract enough visitors. Since then, Bluestorm has provided an integrated marketing campaign which has included PR, advertising, event management, a new website and social media.

As a result of this activity, sales at the shopping outlet for 2011 are 21% up on 2010’s figures, with visitor numbers also up by 19%.

Hornsea Freeport has also added 7 shops to the outlet since the beginning of the year, including the Nike factory store, Cotton Traders and Eliza’s Closet. In addition, the centre has expanded its leisure offering and created a climbing wall.

Simon Tudor, Centre Manager at Hornsea Freeport, said:

“Working with the Bluestorm team has really helped us to develop the business, engage with shoppers, and build for the future. We hope this is just the start of a successful long-term relationship, and look forward to working alongside them to grow the business even further.”

Andrew Cawley, Managing Director of Bluestorm, said:

“The marketing campaign for Hornsea Freeport has really showcased the effectiveness of our integrated marketing services, and we are delighted it has been so successful.

“We aim to build long-term relationships with our clients by providing campaigns that get results. Because we offer a complete range of services, we can offer an expert, honest opinion on the best way forward when it comes to marketing, then deliver a bespoke campaign from start to finish.”

Bluestorm is a full service marketing and design agency based in Melton. Founded in 2000, Bluestorm has witnessed continual growth, from two people to over 30, with over 100 active accounts. In addition to advertising, PR, graphic design and web development, the agency can offer a full range of integrated marketing communications services and support.

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