06, January 2012
Advertising – is online or print the better option?
Nobody can deny that although there is still a place for the traditional newspaper in our advertising budgets, we are all experiencing the major transition from the world of print to the increasingly popular use of digital technology.
These technologies have opened up a world of new opportunities, helping businesses to become more environmentally friendly with the creation of ‘paperless offices’ and enabling people to communicate faster and more efficiently.
That being said, going digital has raised a large amount of uncertainty within the advertising industry, with many businesses left unsure about whether online or print advertising is the way to go.
We’ve found that using a mix of print and digital advertising is the way forward, as it reaches both the traditional newspaper reader and the transient online reader who likes to catch up with the news at different times throughout the day.
With the circulations of newspapers gradually declining, the majority have opted to offer advertising packages, which will provide a campaign including both printed and digital ads to promote your company. Choosing to go with a package allows your online and print advertising campaigns to complement each other, ensuring that you’re reaching a varied audience and covering all of the bases.
However, a number of things should be considered before committing to buy. These include how many potential customers you will be reaching with your campaign, what size your adverts will be and where they will be placed.
For online advertising in particular, the file size of your advert is very important. Media outlets will always give a maximum file size for your adverts, which when exceeded, make them slower to appear on the page, meaning that less people will view and click on them.
A major advantage of online advertising is that you will receive feedback about the results of your campaign, including how many unique users clicked on your advert and the click through rate (CTR) achieved.
At Bluestorm, we can help you assess what packages are best to go for and provide reports about the success of your campaigns. Our experienced team can also manage each campaign from start to finish, liaising with our design team for the production of artwork and with a wide range of media outlets to ensure a smooth and efficient process. Please contact Miria Cowperthwaite on 01482 308822 or email .(JavaScript must be enabled to view this email address) for more information.
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@falamgir thanks for the compliment Furqan @meehanmedia knew what he wanted, a good brief = good work!